At 777sf we take your privacy seriously. This Policy explains exactly what personal data we collect, why we collect it, how we use and protect it, and what rights you have over your own information.
All data transmitted between your device and 777sf is protected with industry-standard SSL/TLS encryption. Your personal and financial information is never sent over unencrypted channels.
777sf does not sell, rent or trade your personal data to third parties for their own independent marketing purposes without your explicit consent.
You have the right to access, correct, restrict and — where applicable — request deletion of your personal data held by 777sf. Submit requests through our support team.
We use cookies and similar technologies to improve your experience and analyse Platform performance. This Policy explains what cookies we use and how you can manage your preferences.
Identity documents submitted through our secure HTTPS KYC portal are used solely for identity verification and AML compliance. They are never shared for commercial purposes.
Responsible gambling tool settings — including deposit limits, self-exclusion status and session timers — are treated as sensitive account data and protected accordingly.
This Privacy Policy ("Policy") is issued by 777sf ("the Platform", "we", "us" or "our") and applies to all users ("you", "the User", "the Player") who access or use the 777sf website at https://777sf.cam and any associated services, applications or features offered thereon.
We are committed to protecting the personal data of every individual who interacts with our Platform, including players from Pakistan and internationally. This Policy explains in plain terms what personal information we collect about you, the purposes for which we process it, the legal basis on which we rely, how we keep it secure, and the rights available to you in relation to your own data.
This Policy should be read alongside our Terms & Conditions and Responsible Gambling Policy. Where those documents address data-related matters, this Policy governs. By registering an Account or continuing to use the Platform after this Policy has been published, you confirm that you have read and understood it.
Note for Pakistani Users: Pakistan's Personal Data Protection Bill (PDPB) is in its legislative development phases as of this Policy's effective date. 777sf nonetheless applies data protection principles consistent with international best practice. Nothing in this Policy constitutes legal advice about Pakistani data protection law. If you have concerns about applicable local privacy regulations, we recommend seeking independent legal guidance.
| Term | Meaning |
|---|---|
| "Personal Data" | Any information that identifies or could reasonably identify a living individual, directly or in combination with other data. |
| "Processing" | Any operation performed on Personal Data, including collection, storage, use, disclosure, alteration and deletion. |
| "Data Controller" | The entity that determines the purposes and means of processing Personal Data — in this context, 777sf as the Platform Operator. |
| "Data Processor" | A third party that processes Personal Data on behalf of and under the instruction of the Data Controller. |
| "KYC" | Know Your Customer — the identity and age verification process required before withdrawal or limit increases. |
| "AML" | Anti-Money Laundering — legal and regulatory procedures to detect and prevent financial crime. |
| "Cookies" | Small text files placed on your device by the Platform or third-party services to enable functionality and analytics. |
| "Account" | The personal, non-transferable player account registered on 777sf. |
We collect Personal Data through several channels: information you provide to us directly, data generated through your use of the Platform, and in limited cases data received from third parties such as payment processors and identity verification service providers. The categories of data we may collect include:
Sensitive Data: 777sf does not intentionally collect sensitive personal data such as racial or ethnic origin, religious beliefs, health information or political opinions unless this is strictly necessary to comply with a legal obligation (e.g., detecting gambling addiction indicators for responsible gambling compliance). Where such data is collected, it is handled with the highest degree of care and processing is restricted to the specific lawful purpose.
The Personal Data we collect is used for the following purposes:
| Purpose | Data Used | Legal Basis |
|---|---|---|
| Account registration & management | Registration data, contact details | Contract performance |
| Identity & age verification (KYC) | KYC documents, selfie, DOB | Legal obligation; legitimate interest |
| Processing deposits & withdrawals | Financial data, payment method identifiers | Contract performance |
| Providing betting & gaming services | Activity data, account balance | Contract performance |
| Bonus & promotional administration | Activity data, wagering records | Contract performance; legitimate interest |
| Responsible gambling monitoring | Activity data, tool settings, session data | Legal obligation; legitimate interest |
| Fraud detection & AML compliance | Financial data, device data, KYC data | Legal obligation; legitimate interest |
| Customer support | Communications data, account data | Contract performance; legitimate interest |
| Platform analytics & improvement | Technical data, navigation data | Legitimate interest |
| Marketing communications (where consented) | Contact details, activity preferences | Consent |
| Regulatory reporting & legal compliance | Account data, transaction records | Legal obligation |
We process your Personal Data on one or more of the following legal bases:
The majority of our processing is necessary to perform the contract between you and 777sf — specifically, to create and manage your Account, accept and settle bets, process financial transactions and provide the services described in the Terms & Conditions. Without this processing, we cannot operate your Account.
We are required by applicable law to process certain data, including KYC verification to confirm age and identity, AML screening of financial transactions and record-keeping obligations. We process data for these purposes regardless of consent, as compliance is mandatory.
We process some data where we have a legitimate business interest that is not overridden by your rights — for example, detecting and preventing fraud, improving our Platform through aggregate analytics and operating responsible gambling monitoring systems.
Where we send you direct marketing communications by email or notification, we rely on your explicit consent. You may withdraw this consent at any time by updating your notification preferences in your Account settings or by contacting support. Withdrawal of marketing consent does not affect our ability to send you service-related communications (e.g., account notifications, security alerts, withdrawal confirmations).
777sf does not sell your Personal Data to third parties. We may share your data with carefully selected third parties only in the circumstances described below:
To process your deposits and withdrawals, we share necessary financial and identity data with payment processing partners. Familiar payment channels referenced in the Pakistan context — such as local bank transfers or mobile-wallet services — are handled through respective payment processors. Those processors operate under their own privacy notices and data protection obligations. The mention of payment service names such as Easypaisa, JazzCash, Raast, HBL, UBL, Meezan Bank or Bank Alfalah on this site is for contextual reference only and does not imply those institutions endorse gambling or are formally integrated partners of 777sf.
We use licensed third-party KYC and AML compliance providers to verify identity documents, perform liveness checks and conduct fraud screening. These providers act as Data Processors under our instruction and are contractually bound to handle your data securely and use it solely for verification purposes.
Casino game providers and sportsbook technology partners may receive pseudonymised or aggregated data necessary to deliver game functionality, settle bets and maintain audit trails. They do not receive your full identity data except where required for game certification audit purposes.
We may disclose your Personal Data to law enforcement agencies, regulators, courts or other competent authorities where we are legally required to do so, where we are responding to a valid legal process, or where we reasonably believe disclosure is necessary to protect the rights, property or safety of 777sf, its users or the public.
In the event of a merger, acquisition, restructuring or sale of all or part of 777sf's business, your Personal Data may be transferred to the successor entity as part of that transaction. You will be notified of any such transfer and of any material changes to this Policy that result from it.
No Sale of Data: 777sf does not and will not sell your Personal Data to data brokers, advertisers or other third parties for their own independent marketing use. Any data sharing described in this section is strictly limited to what is operationally necessary or legally required.
777sf uses cookies and similar technologies (including local storage, session tokens and pixel tags) to operate the Platform, remember your preferences, analyse traffic patterns and support fraud prevention systems. The categories of cookies we use are set out below:
| Category | Purpose | Can You Opt Out? |
|---|---|---|
| Strictly Necessary | Session management, login authentication, security tokens — the Platform cannot function without these. | No — required for operation |
| Functional | Remembering your language preference, Account settings and display choices between sessions. | Partially — disabling may reduce functionality |
| Analytical | Aggregate usage statistics, page-load performance, error reporting — used to improve the Platform experience. | Yes — via browser settings |
| Fraud Prevention | Device fingerprinting and behavioural analytics used to detect suspicious activity and protect accounts. | No — required for security |
You can manage cookie preferences through your browser's privacy settings. Please note that disabling strictly necessary or fraud prevention cookies may impair your ability to access the Platform or process transactions. For detailed cookie management instructions, refer to your browser's help documentation.
No Advertising Cookies: 777sf does not use advertising or retargeting cookies that track you across third-party websites for commercial profiling purposes. Our cookie use is limited to Platform operation, security and aggregate internal analytics.
We retain your Personal Data only for as long as is necessary for the purposes for which it was collected, taking into account applicable legal retention obligations and legitimate business requirements. The following general retention guidelines apply:
Upon the expiry of applicable retention periods, your Personal Data will be securely deleted or anonymised in a manner that prevents reconstruction of any identifiable information.
777sf implements and maintains appropriate technical and organisational security measures designed to protect your Personal Data against unauthorised access, accidental loss, destruction, alteration or disclosure. These measures include:
While we apply rigorous security practices, no system can guarantee absolute security. You are responsible for maintaining the confidentiality of your login credentials. If you suspect your Account has been compromised, contact support immediately. Do not share your password, one-time codes or account details with any third party, including anyone claiming to represent 777sf support.
Safe KYC Submission Reminder: Only upload your CNIC, passport or other identity documents through the official 777sf secure HTTPS verification portal. Never send sensitive documents via unsecured email, WhatsApp, social media or any communication channel you did not initiate through the Platform. 777sf support agents will never ask for your password.
Subject to applicable law and the limitations that arise from our legal obligations (such as AML retention requirements), you have the following rights in relation to your Personal Data held by 777sf:
You may request a copy of the Personal Data we hold about you. We will provide this within a reasonable timeframe, typically within 30 days of receiving a verified request.
If any Personal Data we hold about you is inaccurate or incomplete, you have the right to request that we correct or update it promptly.
In certain circumstances you may request deletion of your Personal Data. This right is subject to our legal obligation to retain certain data (e.g., AML records), which takes precedence where applicable.
You may request that we temporarily restrict processing of your data — for example, while a rectification request is being investigated — where you have contested its accuracy or objected to its use.
Where processing is based on consent or contract performance, you may request your Personal Data in a structured, commonly used and machine-readable format, where technically feasible.
You may object to processing based on legitimate interest, including direct marketing. Where you object to marketing, we will cease that processing immediately upon receiving your request.
To exercise any of these rights, contact the 777sf data team through the support channel described in Section 15 (Contact Us). We may need to verify your identity before processing your request. We will acknowledge your request promptly and aim to resolve it within 30 days. Where a request is complex or numerous, we may extend this period and will inform you accordingly.
777sf is strictly an adults-only platform. We do not knowingly collect Personal Data from any individual under the age of 18, or the higher minimum age required by the applicable jurisdiction. Age is verified as part of the KYC process, and accounts where an underage user is identified will be closed immediately with all data securely managed in accordance with applicable legal obligations.
If you are a parent or guardian and believe that a minor has registered an Account on 777sf, please contact us immediately via support. We will investigate and take appropriate action, including Account closure and data deletion to the extent permitted by applicable law.
As an online platform operating internationally, 777sf may transfer your Personal Data to servers, service providers or processors located outside your country of residence, including outside Pakistan. Where such transfers occur, we take reasonable steps to ensure that your data receives an equivalent level of protection as it would in the country of collection, including through contractual safeguards with Data Processors.
By using the Platform and accepting this Privacy Policy, you acknowledge that your Personal Data may be transferred and processed in jurisdictions outside Pakistan.
The Platform may incorporate third-party components including game engines provided by licensed casino software suppliers, sportsbook data feeds, payment processor interfaces and fraud detection tools. These third parties operate their own privacy practices and this Policy does not govern them.
777sf does not include third-party advertising networks, social media trackers or affiliate tracking pixels that profile you across the open web. Any links that may appear within the Platform to external resources should be treated as third-party websites that are not governed by this Policy. We do not endorse or accept responsibility for the privacy practices of any third-party website.
777sf reserves the right to update or amend this Privacy Policy at any time. Material changes will be communicated to registered players through a Platform notification, an email to your registered address, or a prominent notice on the site prior to the change taking effect. The "Last Updated" date at the top of this page reflects the most recent revision.
Your continued use of the Platform after the revised Policy has been published constitutes acceptance of the updated terms. If you do not agree with any changes, you should close your Account and cease using the Platform.
We encourage you to review this Policy periodically. Archived versions of prior policies may be requested from our support team.
If you have any questions, concerns or requests relating to this Privacy Policy or the handling of your Personal Data by 777sf, please contact our team through the following channels:
We will acknowledge privacy-related contacts promptly and aim to resolve substantive requests within 30 calendar days. For complex subject-access or erasure requests, we may request proof of identity before proceeding.
Support is available in English as our primary language. Urdu-language assistance may be available through select channels — please check the Help Center for current language support availability and operating hours.
We believe transparency starts with clear privacy practices. Explore the rest of our policies or return to the homepage to experience everything 777sf has to offer — responsibly.